Isabel Arcellana

Bruno Mars | Music Branding

Videos of Bruno Mars dressing like Elvis when we was about two feet tall can be found on the internet. His star power was there from the minute he was born, and that was clear from even the way he dressed. From the Elvis impersonations, to the boyband he was in during the early 2000’s, […]


Ed Sheeran | Music Branding

Ed Sheeran became one of the biggest artists in the world by doing two things, and doing them well. Throughout his career, Sheeran masterfully juxtaposed complex and skillful songwriting and performing with simple and genuine branding. Though many of his songs include either raps that go a hundred miles an hour or love song melodies […]


An Analysis of Asian Stereotypes in Comedy TV

Straight-A-achieving, badly-driving, small-eyed math geniuses- is this how the world wants to see Asians represented? Clearly not, as this past August Crazy Rich Asians, a film with an all-Asian-American cast, grossed over $117 million over its first weekend. Thousands of people from all races filled up theaters to watch Asians portrayed with a wide range […]